Books I Recommend



SUB-TITLE - Description

The 22 Immutable Laws of Marketing

Al Ries & Jack Trout

Violate Them at Your Own Risk!

Why Not?

Barry Nalebuff & Ian Ayres

How to Use Everyday Ingenuity to Solve Problems Big and Small

What Got You Here Won't Get You There    
Go It Alone! Bruce Judson The Secret to Building a Successful Business on Your Own
Metaphors to Live By    

Why Smart People Make Big Money Mistakes – and How to Correct Them

Gary Belsky & Thomas Gilovich

Lessons From the New Science of Behavioral Economics

The Dip Seth Godin  
Don't Make Me Think /  &
It's Not Rocket Surgery
  Useability Design


Al Ries

The Future of Your Company Depends on It

How to Run a Successful Meeting in Half the Time

Milo O. Frank

Author of How to Get Your Point Across in 30 Seconds or Less

If I Knew Then What I Know Now

Richard Edler

CEOs and Other Smart Executives Share Wisdom They Wish They’d Been Told 25 Years Ago

The Dilbert Principle

Scott Adams

A Cubicle’s Eye View of Bosses, Meetings, Management Fads & Other Workplace Afflictions

Now or Never

Mary Modahl

How Companies Must Change Today to Win the Battle for Internet Consumers

POWER! How to Get It, How to Us It

Michael Korda

This is THE BOOK That Will Get You a Bigger Raise, a Better Job and Total Control Over Yourself and Everyone Around You!

Soft Selling in a Hard World

Jerry Vass

Plain Talk on the Art of Persuasion


Steve Cone

Marketing Secrets That Will Make You a Star

Unconventional Success David F. Swensen A Fundamental Approach to Personal Investment
The Little Blue Book That Beats the Market Joel Greenblatt  

The Wisdom of Crowds

James Surowiecki

Why the Many are Smarter than the Few and How Collective Wisdom Shapes Business, Economies, Societies and Nations